I Still Think Salt’s Advertising Is Missing the Point of the Movie
April 1, 2010

It makes good business sense to push an Angelina Jolie spy thriller with obligatory scenes of Angelina Jolie being fierce and doing action things and gratuitous scenes of Angelina Jolie having boobs and doing “sexy” things, so I suppose this new trailer for Salt achieved what it set out to do:

I think my problem is that I don’t particularly care about the central mystery of who Evelyn Salt is.  I’m more concerned with why this movie isn’t called Action Wig.  Or The Bangs Supremacy.  All of this double-agent stuff seems so secondary when you look like your hair stylist is an astygmatic drag queen who only shops at the Bargain Basement.

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