Nobody Puts Baby in a Horner’s Amateur PR Corner: On the Future of Jesse James’s Public Image
March 26, 2010

Celebrities: they’re just like us!  And if you happen to be the sort of person who can’t stand black people almost as much as you can’t get enough Nazi memorabilia or sex with lots of tattooed lady friends that aren’t your wife, then rumor has it that Jesse James is just like you!  Well, the whole banging ladies with hideous forehead tattoos part is fact, but now there are all sorts of rumors circulating that Jesse James is a white supremacist who has a Hitler surfboard.  Yikes!  When you’re already considered one of the country’s most reviled men before you’re outed as a racist and a homophobe, it’s pretty safe to say that your public image is certifiably doomed after the fact.

Now seeing as I’m neither a philanderer nor a white supremacist, I don’t have a lot of experience with this sort of situation, but one time I sat in on a PR class in undergrad, which I’m pretty sure makes me qualified to add my two cents to this situation, and I’m all but convinced that if anyone can redeem Jesse James’s public image, and it’s this guy: (more…)

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