This Star Trek Poster is Excitement Icing on the Amazing Cake

Fact: The new Star Trek looks totally incredible, y’all.

As such, I challenge to find a single thing wrong with this poster:

star trek poster

Ha, trick question!  This poster is flawless.  FLAWLESS.

Lots of movies get made, and they all have posters.  Some posters are good, and other posters are bad, and a select few posters just make you shut up and silently freak your shit out on the subway platform as you hope you don’t publicly wet yourself and silently and speedily repeat in your head, “CANNOTWAITCANNOTWAITCANNOTWAIT.”  Such is this poster for Star Trek.

From the very first teaser trailer, J.J. Abrams and the crew responsible for advertising the Star Trek reboot have done a fine job at tapping into the iconography of the classic series while also trumpeting this as a unique reinvention of a visionary franchise, and this poster is no exception.  If the Star Trek franchise has gradually grown into a parody of itself over the years (or, at the least, so bloated as to warrant parody), then Abram’s film looks to shake the series free of those shackles.

Star Trek‘s currency in pop culture is that it’s the cult phenomenon.  We know about phasers and teleporters and tribbles, but how many people have actually seen all of the original series, or for that matter followed every television incarnation since then?  When the highest grossing Star Trek movie (First Contact) only grossed $92 million in theaters, it’s a safe bet to say that audience remained just as narrow with the films.  Star Trek always belonged to a few, but it now stands on the precipice of belonging to rest of us as well.

Perhaps some of the appeal for hardcore fans will be lost when J.J. Abrams releases his more mass-market-friendly incarnation; this is a movie, after all, that screams pop sci-fi entertainment every with every candy-colored, CGI-laden frame.  It’d be a shame that the quest to make the mythology accessible to the layman instead strips the movie of any pleasure for all, but that seems distinctly unlikely.

If Mission: Impossible III, showed us anything, it’s that J.J. Abrams is a smart director with a buoyantly kinetic visual sense and a knack for jolting stale franchises with a newfound sense of urgency and life.  The trailers alone are filled with cameras that are anything but stagnant, grandly composed shots that define epic, and–most importantly–a genuine sense of wonder.  Star Trek is going to be totally awesome, y’all, and that gorgeous poster’s just another reason to set your phasers to psyched.  


2 Responses

  1. “We know about phasers and teleporters and tribbles, but how many people have actually seen all of the original series, or for that matter followed every television incarnation since then?”

    *Raises hand proudly* From the original series and TNG, to Voyager and DS9, I’ve watched it all. Hell, I even suffered through that televised abomination known as “Enterprise” and gritted my teeth through Star Trek: Nemesis on opening day.

    That said, I’m definitely noticing a lack of enthusiasm in the Trekkie community. A number of Star Trek-enthusiasts of my acquaintance have stated they do not intend to see the movie. I think this is in error, but then again I don’t have the obsessive emotional/spiritual connection to the franchise most trekkies have.

    I look forward to the movie, mainly for the reasons you articulated, but one in particular: the return of wonder to Star Trek. The sense of exploration, adventure and discovery was what made the original (despite its camp appeal) and TNG grand, and it was that sense that Voyager revived somewhat but Enterprise failed to capture. It’s what the movies have long since lost. For all the changes in tone, pace and visuals, I think this movie could be a grand return to the fundamental root of Star Trek, a return to the first step on the way to going boldly where no man has gone before!


  2. I heart this movie. Where are you, blogger? This post is 8 days old…


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