Sometimes I editorialize images I find on the internet with pithy comments in pink letters. But sometimes there’s an image that speaks entirely for itself. Such is the case of the final poster for The Ugly Truth, which I spotted on the streets while walking to the bank this afternoon:
Yes, ladies and gents, it speaks for itself, and it says, “UGH.” Even though this is essentially the same thing as the teaser poster (but now with actors),it’s still an embarrassment to anyone with a brain. Or genitals.
Women love love, so Katherine Heigl’s holding her heart as an object unto itself. And men love sex, so Gerard Butler’s holding his heart over his business while he lustily smirks at Katherine Heigl. The lesson? Men love you to take a ride on their discostick, so do it now in order to make them like you, ladies. Don’t worry that this probably means they’re emotionally unavailable Neanderthal man-children; just give them a trip down your tunnel of love, and the sparks will be flying!
Look, I fully understand that movies like The Ugly Truth are intended to be light-hearted comedies that deliberately embrace tired gender stereotypes as opposed to having the creativity or intelligence required in saying something innovative about how men and women emotionally and romantically connect, but this Gender Wars 101 bullshit is the dead horse that’s been so thoroughly beaten that all you’ve got in front of you is a bucket of glue. Never mind the trailer; this poster is so boring I damn near had a narcoleptic fit on Sixth Avenue.
More importantly, though, is how incredibly misogynistic these reductive gender politics are.